Jussi Goes Commercial


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A CONCRETE PROOF of Jussi’s great popularity was the commercial potential he turned out to possess through the widespread use of his name and image also in advertising not concerning his own recordings.

This was principally a Swedish phenomenon but there are also international examples.

That he was found in ads for pianos is no wonder, but at least in Sweden he could from 1935 be seen in ads for radio sets and throat pastilles, but also for such diversified products as fountain pens, typewriters, razor blades, magazines and even beds.

Below you will find some samples of ads from the period 1938 – 50.


Centrum Radio 1938


Centrum Radio 1942


Montblanc fountain-pen 1942

Coryfin throat lozenge 1943

Palmolives razor blade 1944


Knabe pianos 1950


Pix throat lozenge 1950


Hildings beds. Date unknown.


The Jussi Björling Society

The Jussi Björling Society was founded on January 7, 1989. Its task is to promote interest in and spread knowledge about Jussi Björling, his vocal art, life and career.

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HERE you can quickly become a member of The Jussi Björling Society. You will receive our magazine, newsletters and invitations to events and gatherings. The annual fee is 250 SEK.

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Jussi Favourites of the Board Members

Hans Thunström presents his favourite recording.

Read about and listen to the favourite

The Jussi Björling Museum

Jussi Björling Museet

The Jussi Björling Museum Greets You!


BORLÄNGE  is the place where Jussi Björling was born. Here is also his own museum, the only Björling Museum in the world. "Of all singers' museums, this is the best", accordning to the late John Steane, noted British music critic.


Opening hours
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Monday - Friday 11-18
Saturday 10-14
Sunday 12-17
Closed on June 6, Midsummer Eve and Midsummer Day


Link to The Jussi Björling Museum