Jussi Goes Commercial


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A CONCRETE PROOF of Jussi’s great popularity was the commercial potential he turned out to possess through the widespread use of his name and image also in advertising not concerning his own recordings.

This was principally a Swedish phenomenon but there are also international examples.

That he was found in ads for pianos is no wonder, but at least in Sweden he could from 1935 be seen in ads for radio sets and throat pastilles, but also for such diversified products as fountain pens, typewriters, razor blades, magazines and even beds.

Below you will find some samples of ads from the period 1938 – 50.


Centrum Radio 1938


Centrum Radio 1942


Montblanc fountain-pen 1942

Coryfin throat lozenge 1943

Palmolives razor blade 1944


Knabe pianos 1950


Pix throat lozenge 1950


Hildings beds. Date unknown.

New website for the Jussi Björling Society

We would like to wish you a warm welcome to the Jussi Björlingsällskapet's new website: www.jussibjorlingsallskapet.se Here you are given good opportunities to delve into the life and work of the singer Jussi Björling. But this website will just be in Swedish.

The old website: www.jussibjorlingsallskapet.com, which you are reading now, will remain as a comprehensive archive and will be able to be visited as usual and you can read it in English, click on the British flag.

The new website is intended to be a more up-to-date place for current information from August 2023. 


The Jussi Björling Society

The Jussi Björling Society was founded on January 7, 1989. Its task is to promote interest in and spread knowledge about Jussi Björling, his vocal art, life and career.

More about The Society

Join the Society

HERE you can quickly become a member of The Jussi Björling Society. You will receive our magazine, newsletters and invitations to events and gatherings. The annual fee for 2022 is 275 SEK.

More about the membership

Welcome to the American and British Jussi Björling Societies 


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Jussi Favourites of the Board Members

Hans Thunström presents his favourite recording.

Read about and listen to the favourite

The former Jussi

Björling Museum

Jussi Björling Museet

The museum officially closed on January 1, 2021 and is now vacant. We hope that it will later be replaced by a museum in another location.